Hutt City Council approached PORT Group to develop a quarterly magazine that would be distributed to all residents in Lower Hutt. Their vision was to create a communication channel that everyone in Lower Hutt could connect with on a personal level. It must communicate clearly using a common visual and written language. Part of what makes the Hutt special is the diverse population. To achieve this we developed a strong and approachable masthead, illustrative style, colour palette, photographic styles and written language that would engage each sector of the population.